Unlocking NerdWallet’s $520 Million SEO Strategy: 7 Genius Moves You Can Make
Hey there, savvy digital navigators! If you’ve ever wondered how the giants of the web like NerdWallet climb to the top of the Google food chain, you’re in for a treat. NerdWallet’s staggering $520 million content strategy isn’t just a testament to their success; it’s a blueprint for any aspiring website looking to dominate the SERPs. So, buckle up as we dive into seven SEO ideas straight from the NerdWallet playbook that can catapult your site from the depths of obscurity to the pinnacle of online visibility.
1. Quality Content is King
NerdWallet doesn’t just churn out content; they craft valuable, in-depth resources that answer real questions. Their approach? Creating comprehensive guides and reviews that delve deep into financial topics, ensuring that content is not only informative but engaging. Takeaway: Invest time in researching and producing content that adds real value to your audience, and the rankings will follow.
2. Keyword Mastery
Understanding and implementing targeted keywords is at the heart of NerdWallet’s strategy. They don’t just guess; they use robust tools to find exactly what their audience is searching for and then seamlessly integrate those keywords into their content. The lesson here? Use keyword research tools to discover what your target audience is asking and tailor your content to meet those queries head-on.
3. E.A.T. Your Way to the Top
Expertise, Authoritativeness, and Trustworthiness (E.A.T.) are your best friends in the SEO realm, especially for a finance-focused site like NerdWallet. By ensuring that content is not only accurate but also written by knowledgeable authors, they’ve built a reputation that Google can’t ignore. Implement this by making sure your content is well-researched and your site’s authors have verifiable expertise in their niche.
4. Link Building Like a Pro
NerdWallet’s content doesn’t just attract visitors; it attracts backlinks. How? By being the best answer available and serving as a resource other sites want to cite. You can emulate this by creating cornerstone content that acts as a go-to resource within your industry, encouraging organic backlinks that boost your site’s authority and rankings.
5. User Experience for the Win
Ever landed on NerdWallet and marveled at how easy it is to find what you need? That’s no accident. They place a huge emphasis on user experience (UX), ensuring their site is navigable, fast, and mobile-friendly. For your site, this means focusing on speed optimization, mobile responsiveness, and intuitive navigation to keep both users and Google happy.
6. Regular Content Audits
NerdWallet stays ahead of the curve by not only producing new content but also revisiting and updating existing content. This ensures all their information is current and continues to meet user needs over time. Take a page from their book and regularly audit your content, updating it to reflect new information, trends, and keywords.
7. Social Signals Matter
While NerdWallet’s primary game is SEO, they don’t underestimate the power of social media to boost their content’s visibility and credibility. By promoting their content across various platforms, they enhance their brand’s online presence and encourage more shares and backlinks. Incorporate social media into your strategy to amplify your content’s reach and engagement.
In Conclusion
NerdWallet’s SEO strategy is no magic trick; it’s a well-oiled machine built on the back of hard work, smart planning, and a deep understanding of what their audience needs. By focusing on quality content, mastering keywords, ensuring a top-notch user experience, and leveraging the power of social media, they’ve not only achieved but maintained their top spot in the rankings.
For your site, the road to SEO success involves taking these principles and adapting them to fit your unique brand and audience. It’s about playing the long game, being consistent, and always keeping the user’s needs at the forefront of your strategy.
So, as you step into the SEO arena armed with these insights from NerdWallet’s playbook, remember that the key to climbing the SERP ladder isn’t about quick fixes or gaming the system. It’s about building a site that deserves to be at the top. Now, go forth and conquer those rankings, one quality piece of content at a time!
